To drive sustainable portfolio growth by activating, acquiring, and converting eligible micro-business customers into financed clients, while maintaining underwriting discipline, regulatory compliance, and strong customer relationships.

Key Responsibilities

1. Lead Generation & Activation

·       Activate onboarded customers who have not yet applied.

·       Re-activate previous borrowers to increase repeat financing.

·       Source new eligible micro-businesses through field prospecting and structured data processing.

·       Build and maintain a qualified pipeline aligned with monthly targets.

2. Application & Deal Execution

·       Educate customers on products and eligibility criteria.

·       Collect and submit complete and accurate applications.

·       Coordinate with Credit and Operations to close deals within defined SLAs.

·       Maintain strong application-to-disbursement conversion ratios.

3. Portfolio Growth

·       Achieve monthly disbursement targets.

·       Contribute to repeat borrower growth.

·       Support sustainable portfolio quality through disciplined sourcing.

4. Customer Management

·       Build long-term client relationships.

·       Ensure high customer satisfaction and professional engagement.

5. Compliance & Reporting

·       Adhere strictly to internal policies and regulatory standards.

·       Avoid mis-selling and maintain audit-ready documentation.

·       Update CRM accurately and submit weekly/monthly performance reports.

·       Track KPIs including disbursement volume, applications, conversion rate, and portfolio quality (in coordination with Risk).

Qualifications & Experience

Education

·  Diploma or bachelor’s degree in business, Finance, Marketing, or related field.

       Experience

·       3-5 years of sales experience (must have experience in lending).

·       Experience dealing with micro business clients is highly preferred.

·       Understanding of lending or financial products is a must.

Skills & Competencies

·       Strong persuasion and negotiation skills.

·       Target-driven and performance-oriented mindset.

·       Basic financial literacy (understanding margins, cash flow basics).

·       Ability to explain financing terms clearly.

·       CRM/system usage capability.

·       Strong communication skills (Arabic required, English preferred).

 Behavioral Competencies:

·       Ownership mindset.

·       Ethical selling behavior.

·       High energy and resilience.

·       Comfortable working in a fast-growing fintech environment.

·       Strong collaboration with Credit & Operations teams.

About Nayla Finance

Nayla Finance is a fast-growing Saudi fintech company on a mission to redefine financial inclusion. We move fast, build with purpose, and empower micro-businesses with smart, compliant, and people-focused financial solutions. We’re building a world-class team that values ownership, clarity, and impact.